CEO JULIA IS GOING LIVE!

@swissproli

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SoundTikTok sound · original sound - SWISS PROLI

Promoted product

Swiss Proli

Why it worked

The video leverages a high-energy, celebrity-led event announcement to create urgency and FOMO around specific, heavily discounted product offers.

Summary

The video announces a live shopping event on TikTok featuring CEO Julia Montes for the brand Swiss Proli. It highlights specific product discounts and sale times for the upcoming 11.11 Grand Salubong event.

Structure

1Announcement of CEO Julia going live
2Display of event date and time
3Showcase of discounted product pricing
4Final call to action for the live event

Product placement

Swiss Proli (a) ACTS: The brand is the subject of the event, the products (CellWhite+) are shown and priced, and the creator is the CEO of the brand. CellWhite+ (a) ACTS: A specific product bottle is held and priced at P350. TikTok (b) APPEARS: The platform logo and live streaming service are used to host the event; removing it would change the platform but not the product being sold.

Original caption

She is back LIVE NA LIVE! 🎉👀 Catch CEO @Julia Montes LIVE on TikTok this Grand Salubong Sale! Make sure to register to avail our BAGSAK PRESYO deals and FREEBIES exclusive during the live. See you there! 🩷✨ 🗓️: November 10, 2026 l 8PM - 12MN 🛍️: Up to 44% Off Discount 📱: @ montesjulia08 on TikTok #SwissProli #1111GrandSalubong #SwissProliGlowFest #JuliaMontes

More from @swissproli

Call to action

Catch CEO Julia Montes LIVE on TikTok this Grand Salubong Sale! Make sure to register to avail our BAGSAK PRESYO deals and FREEBIES exclusive during the live.

On-screen text

CEO JULIA IS GOING LIVE! 11.10 GRAND SALUBONG November 10, 2026 8PM to 12MN sachets as low as P11.11 ONLY CellWhite+ bottle for P350 ONLY up to 44% OFF SEE YOU! 11.11 Grand Salubong LIVE TikTok NOVEMBER 10, 2026 8PM TO 12 AM @montesjulia08 @pinkytobiano

Transcript

CEO Julia is going live. 11.10 Grand Salubong. November 10, 2026, 8PM to 12MN. Sachets as low as P11.11 only. CellWhite+ bottle for P350 only. Up to 44% off. See you!