Why it worked
The video leverages high-interest celebrity gossip and a controversial narrative to drive engagement, tapping into existing fan bases and public curiosity.
Summary
This video is a piece of pop culture commentary analyzing the social media activity of Selena Gomez and Justin Bieber. It suggests that their past relationship is being used as a marketing strategy to maintain public relevance.
Structure
- 1Introduction of the topic as genius marketing
- 2Comparison of social media posts from Selena Gomez and Justin Bieber
- 3Concluding that the love triangle is used for relevance
On-screen text
Genius marketing :
Using their love triangle to stay relevant
Selena Gomez 10.15
Feeling nostalgic