Unity in Motion

@marxxfitness

4.7K followers · usually 1.2K views a post

Views

132.8K

Likes

1.1K

Comments

2

Shares

165

SoundTikTok sound · Sparklestar

Promoted product

Marxx Fitnessmarxxfitness.com

You cannot make it to the gym everyday because you’re working late. Don’t give up on your workout; have your gym setup right at home that allows you to pump in those workouts you would have missed.

2 videos

Why it worked

The video leverages community-focused event coverage to build brand affinity, associating the fitness brand with a positive, local, and healthy activity.

Summary

This video is a recap of the TTPS North Eastern Division 5K race, highlighting the community event and the participation of runners. The video is branded by Marxx Fitness, which sponsors the event and promotes its fitness equipment brand through the recap.

Structure

1Aerial view of the 5K medal
2Shots of the event setup and Marxx Fitness branding
3Montage of participants warming up and running
4

Original caption

Unity in Motion 🏃‍♂️🇹🇹 A beautiful morning bringing people together through movement, fitness and community at the TTPS North Eastern Division 5K. Stronger together, every step of the way. 💙 @newagett

More from @marxxfitness

Product placement

Marxx Fitness: (a) ACTS — the brand logo appears on a large flag at the event, the website is displayed on an end card, and the creator handle is @marxxfitness. The brand is the organizer/sponsor of the event and the video serves as a promotional recap for their fitness brand. Removing it would change the promotional nature of the video.