Why it worked
The video leverages the high emotional resonance and popularity of a well-known song, pairing it with aesthetic, lo-fi visuals that evoke a sense of nostalgia and longing.
Summary
A montage of moody, low-light urban and coastal scenes is set to the song 'Do I Wanna Know?' by Arctic Monkeys. The video displays the song's lyrics as on-screen text throughout the sequence.
Structure
- 1Nighttime street scene
- 2Road with a roundabout sign
- 3Ocean waves at dusk
- 4Empty street at night
- 5Interior view through a window
On-screen text
now i've thought in through
crawlin' back to you (do i wanna know?)
if this feelings flows both ways?
sad to see you go
was sorta hoping that you'd stay
baby we both know