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846Talking HeadCuriosity Gap hookLifestyle
Hook
I just want to let you know that the iced caramel brûlée latte at Starbucks is
@honestlyemily8
2.2K followers · usually 315 views a post
Views
265.5K
Likes
17.4K
Comments
259
Shares
1.4K
Why it worked
The video uses a relatable, casual 'day-in-the-life' format combined with a specific, actionable recommendation that viewers can immediately try at a ubiquitous brand.
Summary
The creator reviews a specific holiday drink from Starbucks while sitting in her car. She provides her exact order details in the caption to help viewers replicate the drink.
Structure
- 1Creator introduces the drink
- 2Creator takes a sip
- 3Creator gives a positive verdict
Product placement
Starbucks: (a) ACTS — the creator shows the cup, drinks from it, and explicitly reviews/recommends the specific drink order. Removing it would change the entire purpose of the video.
Original caption
A cute cup + festive drink to kick off Friday! 🎄🥰😍 #starbucks #holidaymenu EDIT: my exact order is a venti caramel brûlée latte with blonde espresso and breve instead of milk. Enjoy friends ☕️ @Starbucks you da best
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