Are these new?

@streamarchived

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SoundTikTok sound · original sound - streamarchived

Why it worked

The video relies on a relatable, awkward social interaction and the humorous, slightly confrontational tone of the creator, which encourages viewers to engage with the comment section.

Summary

A woman attempts to get the attention of a store employee who is ignoring her, while a man standing nearby laughs at the situation. The video captures the awkward interaction in a luxury retail environment.

Structure

1Woman approaches store counter
2Woman attempts to get employee attention
3Woman jokes about employee not hearing
4Man laughs at the interaction

Product placement

Chanel: appears as a brand logo on perfume bottles and store signage. Removing it would not change the video as it is incidental store decor. Dior: appears as a brand logo on store signage. Removing it would not change the video as it is incidental store decor.

On-screen text

Maybe she can't hear

Transcript

Are these new? Excuse me ma'am. Excuse me ma'am. Maybe she can't hear. Oh my god. No, she probably really can't. Excuse me madam. Oh she can't hear. See, exactly. I wasn't joking.