How many friends you got?

@keepyallplug

31.1K followers · usually 5.4K views a post

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506.3K

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SoundTikTok sound · original sound - keepyallplug

Promoted product

TONE

TONE, by AMP creators Kai Cenat, Duke Dennis, Fanum, Agent, Davis, and Chris, offers personal care products crafted with natural ingredients and iconic scents.

3 videos3 creators

Why it worked

The video leverages the high-profile association with Kai Cenat and the natural, conversational flow to introduce a product brand as part of a casual life update, making the promotion feel authentic and unforced.

Summary

A creator explains the members and business ventures of his group, AMP, to Kai Cenat, specifically highlighting their men's self-care brand called Tone.

Structure

1Kai Cenat asks about the creator's friend group
2The creator lists the members of AMP
3The creator describes the group's various business ventures
4The creator introduces their men's self-care brand, Tone

Original caption

#kaicenat #pudgie #gta #gta4 #fyp

More from @keepyallplug

Product placement

Tone (a men's self-care brand) — it is mentioned by name as a product the group owns and sells; it ACTS as the subject of the conversation because the speaker describes it and offers to give some to the listener. Removing it would change the content of the conversation.

On-screen text

Pudgie Starts Naming AMP As His Group To Kai Cenat 💀😭

Transcript

How many friends you got? It's six of us, but I got five friends. Five friends? Yeah. Me, Duke, Agent, Davis, Fanum, and Chris. Oh, so you're in the group? Yeah. Okay, okay, okay, okay, okay. So what do y'all do? Is it a new set? Oh, we do something called YouTube now. Some of us are streaming, some of us teaching other people how to do things. We do a lot. We got a lot of properties, we got a production company, we even got a fragrance, and we got a self-care, a men's self-care brand. It's called Tone. Really? I'm a get you some. Yeah, I'm a need some. I got to get some of that.