Episode stories be like:

@tierra_addicen

95.4K followers · usually 790 views a post

Views

20.7M

Likes

1.4M

Comments

10.4K

Shares

8.9K

SoundTikTok sound · Lovin It Good-JP

Promoted product

Episode

3 videos

Why it worked

The video leverages relatable humor by poking fun at the specific, recognizable tropes of the app's genre, which resonates with the existing user base and piques curiosity in new viewers.

Summary

A creator performs a comedic skit parodying the tropes found in interactive stories on the Episode mobile app. The video concludes with a casual mention of the app as a suggestion for entertainment.

Structure

1Introduction of the Episode story trope
2Comedic dialogue between mother and daughter
3Highlighting common romance tropes
4Closing suggestion to play the app

Product placement

The video is a parody of the Episode app's interactive stories, with the app explicitly mentioned by name at the end.

Call to action

Original caption

#ad #greenscreen ✨Episode stories✨ be like: @episodeofficial #ad #episodeofficial #episodeinteractive #ad #sponsored #foryou #foryoupage #viral

More from @tierra_addicen

On-screen text

Episode stories be like:

Transcript

Ma, what is that guy doing in my room? Oh, that's just Dean. He got kicked out of his parents' house, so he's staying with us till he get back on his feet. So, is that my shirt? He's probably just making himself at home. Maybe you should take some time and get to know Dean. A whatever, Mom. Just because he's some hot mysterious guy who wears all black who happens to be my roommate that I might not fall in love with doesn't mean I have to get to know him. Look, I know things have been hard since your dad died, but try to get along. I guess you're right. Now go have some fun. Play Episode or something. I don't know.