Average text from your mom who has had your location for years

@niickowis

6.6K followers · usually 3.5K views a post

Views

547.1K

Likes

133.5K

Comments

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SoundTikTok sound · iPhone notification sound

Promoted product

Life360

Download Life360: Family Safety & GPS by Life360 on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Life360: Family Safety &…

5 videos4 creators

Why it worked

The video succeeds by tapping into a highly relatable generational tension between parents and adult children regarding digital privacy and location tracking.

Summary

A creator performs a comedic skit about receiving anxious text messages from his mother who tracks his location via an app. He highlights the absurdity of being tracked despite his age.

Structure

1Creator introduces the premise of being tracked by his mom
2Creator reads a hypothetical text message from his mom
3Creator expresses frustration at the constant monitoring
4Creator questions why his mom doesn't just check the app

Original caption

Like why don’t you check the app you made me download in high school #life360 #findmyiphone #momsbelike

More from @niickowis

Product placement

Life360: (a) it ACTS — the creator references it as an app his mom uses to track his location, which is the central premise of the skit. Removing it would change the premise of the video. Find My iPhone: (a) it ACTS — mentioned as an alternative tracking method. Removing it would change the premise of the video.