Can I borrow your lip balm?

The video likely performed well due to its use of popular K-drama actors (Jaehyun and Park Hye-soo) and relatable content (borrowing lip balm), combined with trending hashtags that tap into fan communities and broader viral trends.

A man asks to borrow lip balm from a woman, who initially agrees but then hesitates. The interaction seems to be part of a dramatic scene, possibly related to jealousy.

The video shows two Canon cameras, one being held by a man and another around the woman's neck. A lip balm is also prominently featured and used by the man.