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9.0Talking HeadDirect Question hook
Hook
What is the current stock holding?
@lewismorganuk
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Why it worked
The video likely performed well because it addresses a common pain point for business owners: the unpredictability of revenue and the challenges of financial forecasting, especially in industries with volatile assets like cars. The direct and honest discussion of these difficulties resonates with an audience interested in business and investment.
Summary
The video discusses the difficulty of projecting turnover in the car business due to its unpredictable nature. The speaker explains that their turnover has tripled in a month, highlighting the lack of consistency and the inherent risk of dealing with depreciating assets.
Structure
- 1Inquiry about current stock holding
- 2Response about recent turnover figures
- 3Question about projecting future turnover
- 4Explanation of business unpredictability
- 5Discussion of depreciating assets and risk
Product placement
The video features a discussion about the car business, specifically focusing on turnover and the challenges of projecting it. The product being discussed is cars as depreciating assets, which is central to the conversation.
On-screen text
What is the current stock holding?
THE LEWIS MORGAN PODCAST
Well, actually, we've done a count
I think it was 24 something million.
Um, ten days ago.
Sale price or?
No that's cost price.
how did you project your turn-over into the future for a business like yours?
You can't?
Our turnover last month was three times what it was the month before
Like, there's no CONSISTENCY at all.
You never know what phone calls coming next.
You don't know what cars you're going to buy next week.
You don't know what the world's going to do next week.
We're buying and selling predominantly a depreciating asset.
You might go through a dry spell and keep a car for two months.
All of a sudden, what you thought you might have had 10% profit profit in.
You've lost 10%.
THE LEWIS MORGAN PODCAST
Original caption
Carl Hartley on why its difficult to project turnover in the car business #business #investor #cars
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