YEAR,

@lewismorganuk

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Grenade

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Why it worked

The video uses a soft sell approach by discussing the business's success and growth, making it relatable and informative for an audience interested in business and entrepreneurship. The mention of specific financial figures and strategic shifts adds credibility and interest.

Summary

The CEO of Grenade discusses the company's financial growth, aiming for £60 million in gross revenue this year. He highlights improvements in their business model, including a new website, product launches, and a shift towards direct-to-consumer sales with better margins. The company has also expanded its team and global distribution network.

Structure

1Discussing past revenue and future goals
2Highlighting business improvements (website, DTC, margin)
3Team expansion
4Global distribution strategy shift

Original caption

Grenade CEO on his company’s Gross #business

More from @lewismorganuk

Product placement

Grenade is mentioned as the company being discussed, and the CEO is wearing a hoodie with the Grenade logo. A can of a Grenade product is visible on the table.

On-screen text

YEAR, £51 MILLION, RIGHT Nutrition company Grenade nearly £60 million gross WERE. 60 OKAY. AND WE DO AGAIN NOW BUSINESS. WEBSITE, LAUNCHES, TO YEAH. D TO C BUSINESS MARGIN. YEAH. BETTER. MORE WHO ARE. THE WE'VE TEAM ABOUT 50 THIS YEAR AS WELL. FOCUS ON BUSINESS. AS WELL GLOBALLY, A LOT OF SPORTS DISTRIBUTORS HAD KIND OF LIKE BEST IN CLASS DISTRIBUTORS. EVERYWHERE DONE SOME AGREEMENTS, AND NOW WHERE OUR ON OUR KNOW, IN MIGHT A LOT STUFF. THE DISTRIBUTOR, YOU KNOW, SCANDINAVIAN IS FATSA. SO HEARD OF BUT IT'S SIXTH CHOCOLATE EUROPE, PRIVATELY 150 YEARS OLD, 2 REVENUE. AND YET A DISTRIBUTOR. IT'S LIKE SOMEONE DISTRIBUTING

Transcript

So last year, your accounts £51 million, right? Yes, that's right. Yes, £51 million, right? Were. Yes, that's right. Yes, we were. We were just shy of 60 million gross. Okay. And we do And we do this the same again this year. But actually now with a better business. Website, New website, Product launches, To Yeah. More direct to consumer. More direct to consumer business. Margin. Yeah. Better. Yeah, better a bit, yeah, better a bit. We know more who We know more who are. We've We've Team About 50 About 50 this year as well. As well. Focus on Focus on business. As well. Globally, We've actually gone as well globally, A lot of A lot of sports Sports Distributors Distributors Had Had Kind of Like best In class Distributors. Everywhere So everywhere Done some Done some agreements, And now And now Where our On our Know, in Might A lot Stuff. The Distributor, Distributor, You know, Scandinavian Is Fatsa. So Heard of But it's Sixth Chocolate Europe, Privately 150 years Old, 2 Revenue. And yet A distributor. It's like Someone Distributing