I'm going to see Conor McGregor.

@lewismorganuk

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Why it worked

The video uses a high-profile celebrity name and a shocking dollar amount to hook the viewer, followed by a clear, satisfying 'ROI' story that provides genuine business value.

Summary

A man recounts a story about paying Conor McGregor a large sum of money to wear his t-shirt for a photo. He explains how the investment paid off significantly due to the exposure from the social media post.

Structure

1The speaker introduces the story of paying Conor McGregor.
2He describes the high cost of the influencer marketing stunt.
3He shares his initial skepticism about the value of the deal.
4He reveals the massive return on investment from the single post.

On-screen text

I'm going to see Conor McGregor. He's wearing one of my t shirts tonight. He said, Oh, yes, it cost me I don't know at the time. 50 or 70 grand Just to wear it, just to put a t shirt on for a picture. And I thought he was mad. I was like, this is this is insane. You're going to see him You're not going to spend the evening like in his company. He's going to get out a car put a black T-shirt on, take a picture, and you're going to pay him. He's like, Yeah, Anyway, a week later, Made the 70 grand back like ten times over, you know, just because of that one post.

Transcript

Original caption

Carl’s story on influencer marketing & the Conor Mcgregor effect #marketing #conormcgregor

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I'm going to see Conor McGregor. He's wearing one of my t shirts tonight. He said, Oh, yes, it cost me I don't know at the time. 50 or 70 grand. Just to wear it, just to put a t shirt on for a picture. And I thought he was mad. I was like, this is this is insane. You're going to see him. You're not going to spend the evening like in his company. He's going to get out a car, put a black T-shirt on, take a picture, and you're going to pay him. He's like, Yeah, Anyway, a week later, Made the 70 grand back like ten times over, you know, just because of that one post.