WHEN YOUR SO CANCELS PLANS TO GO OUT TONIGHT

@martinlasek

2.1K followers · usually 288 views a post

Views

4.1K

Likes

142

Comments

4

Shares

3

SoundTikTok sound · Aesthetic

Promoted product

WishKitwishkit.io

Collect and analyze user feedback all in one place. Rank feature requests based on votes and prioritize accordingly.

10 videos

Why it worked

The video likely resonated with a niche audience of software developers by playing on relatable stereotypes and humor. The "native mention" of a product relevant to this audience, without an overt sales pitch, makes it feel authentic and shareable.

Summary

The video humorously depicts a software developer's reaction to their significant other canceling plans. Instead of disappointment, the developer embraces the opportunity to stay home and code, highlighting a common stereotype about software developers enjoying their work.

Structure

1Significant other cancels plans
2Developer's initial reaction
3Developer embraces staying home to code
4

Original caption

When your significant other cancels plans to go out tonight.. But you’re a software developer so you’re actually enjoying staying home 😂#softwaredeveloper #indiedeveloper #iosdeveloper #developer #gamedevelopment #gamedeveloper

More from @martinlasek

Product placement

The video is a native mention of WishKit, a SaaS product for in-app feature requests. The creator is a software developer, and the context of the video implies that such developers might use tools like WishKit for their projects.