So I had my app on the app store for quite a while now.

@martinlasek

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WishKitseen in 10 videos →https://www.wishkit.io ↗

Why it worked

The video effectively demonstrates a common problem (low app downloads) and presents a clear solution (a redesigned app with improved features and UI). The visual comparison between the old and new app store pages, combined with the creator's personal journey, makes the content relatable and engaging.

Summary

The creator discusses their app's poor performance on the app store, showing the old, unappealing store page. They then reveal the revamped app design with cleaner visuals, improved features like a timer, workout tracking, and customization options, concluding that it's now ready to ship.

Structure

1App's poor performance and old store page
2Introduction of the revamped app design
3Showcasing new features: timer, tracking, wishlist
4Highlighting improved UI: cleaner visuals, light/dark modes
5Demonstrating customization and workout creation
6

Original caption

You don’t give your app a fighting chance if you don’t do this.. #buildinpublic #iosdev #softwaredeveloper #gamedev #developer

More from @martinlasek

Their other posts in the index, biggest breakout first.

Concluding the app is ready for launch

Product placement

The video showcases screenshots of a fitness app called WishKit, detailing its features like workout plans, timers, progress tracking, and a feature wishlist. The creator also mentions overhauling the app and its store page.

Call to action

Let's ship it.

On-screen text

SO I HAD MY APP ON THE APP STORE FOR QUITE WHILE BY NOW. I'M NOT REALLY GENERATING ANY DOWNLOADS. ONLY LIKE FIVE TO EIGHT PER DAY. THAT'S LIKE LESS THAN 300 A MONTH. AND SO THIS IS HOW MY APP STORE PAGE LOOKED LIKE. IT KIND OF GIVES THE FEELING IT DOESN'T KNOW WHAT IT WANTS. IT'S A WORKOUT PLAN, PERFECTLY ADAPTED TO YOU, BUT THEN ALSO A TIMER AND LIKE A TRACKING AND LIKE A FEATURE WISHLIST, BUT ALSO SHOWS WHAT THE APP IS MISSING. AND SO I JUST OVERHAULED THE WHOLE THING LIKE RIGHT NOW. LIKE RIGHT NOW. NOW THE PICTURES ARE MUCH CLEANER. FRAME IPHONE, SIMPLE TITLE, HIGHLIGHTING WHAT THE SCREEN IS ABOUT, A SIMPLE TIMER, RELIABLE WORKOUTS FOR YOUR LEVEL WITH THE NICE TRACK ALL YOUR EVERYTHING LIGHT MODE NOW, AND IN DARK MODE IS AVAILABLE. AND WE GOT EASY TO CUSTOMIZE EXERCISES WITHIN I MEAN, CAN CREATE YOUR AND SO I WOULD SAY IT LOOKS GOOD ENOUGH. LET'S SHIP IT.

Transcript

So I had my app on the app store for quite a while by now. I'm not really generating any downloads. Only like five to eight per day. That's like less than 300 a month. And so this is how my app store page looked like. It kind of gives the feeling it doesn't know what it wants. It's a workout plan, perfectly adapted to you, but then also a timer and like a tracking and like a feature wishlist, which is cool, but also shows what the app is missing. And so I just overhauled the whole thing like right now. And so this is what it looks like right now. Now the pictures are much cleaner. We have a full frame iPhone, simple title, highlighting what the screen is about, a simple timer, reliable workouts for your level with the nice pictures, track all your everything light mode now, and in dark mode is available. And we got easy to customize exercises within a workout. I mean, of course you can create your own. And so I would say it looks good enough. Let's ship it.