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All breakouts
59.3Silent UGCSocial Proof hook
Hook
There are still tons of unclaimed OG usernames on Branch
@branchapp
1.9K followers · usually 910 views a post
Views
53.1K
Likes
1.2K
Comments
122
Shares
4
Why it worked
It leverages the 'scarcity' and 'exclusivity' psychological triggers by highlighting the availability of desirable, short usernames on a new platform.
Summary
A user demonstrates searching for various short and desirable usernames on the Branch social media app to show that they are still available. The video encourages viewers to download the app via the link in the bio to claim their own unique username.
Structure
- 1Text overlay introduces the value proposition
- 2Screen recording shows the search function in the app
- 3User types in various short names to prove availability
- 4Final call to action directs viewers to the link in bio
Product placement
The Branch app interface is the primary focus of the video, demonstrating its search functionality.
Call to action
LINK IN BIO
On-screen text
There are still tons of unclaimed OG usernames on Branch 😳
Grab one while you can
‼️ LINK IN BIO ‼️
Original caption
LINK IN BIO ‼️ #snapchat #snap #socialmedia #media #app #appstore #zesty #spicy #xyzbca #screenshots #fyp #oguser #ogusernames #ognames
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