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@branchapp — 59x breakout selling Branch | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

59.3×Silent UGCSocial Proof hookConsumer Apps

Hook

There are still tons of unclaimed OG usernames on Branch

@branchapp

1.9K followers · usually 910 views a post

Views

53.1K

Likes

1.2K

Comments

122

Shares

4

SoundTikTok sound · Smoked out Phonk

Promoted product

Branchbranchsocial.org

Imagine a world where the time you spend scrolling actually gets you something. Join Branch and find your best friend or just someone to wave at when your walking on the street.

Why it worked

It leverages the 'scarcity' and 'exclusivity' psychological triggers by highlighting the availability of desirable, short usernames on a new platform.

Summary

A user demonstrates searching for various short and desirable usernames on the Branch social media app to show that they are still available. The video encourages viewers to download the app via the link in the bio to claim their own unique username.

Structure

1Text overlay introduces the value proposition
2Screen recording shows the search function in the app
3User types in various short names to prove availability
4

Original caption

LINK IN BIO ‼️ #snapchat #snap #socialmedia #media #app #appstore #zesty #spicy #xyzbca #screenshots #fyp #oguser #ogusernames #ognames

More from @branchapp

More breakout videos from this creator.

Final call to action directs viewers to the link in bio

Product placement

The Branch app interface is the primary focus of the video, demonstrating its search functionality.

Call to action

LINK IN BIO

On-screen text

There are still tons of unclaimed OG usernames on Branch 😳 Grab one while you can ‼️ LINK IN BIO ‼️

Replying to @ceciphar LINK IN BIO ‼️ #snap #snapchat #media #socialmedia #zesty

1.5Mviews·@branchapp

Replying to @de1mn LINK IN BIO ‼️ #snapchat #snap #socialmedia #media #apps #app

131.8Kviews·@branchapp

Wtf 😳 link in bio ‼️ #socialmedia #app #appstore #snapchat #privacy #screenshot

68.2Kviews·@branchapp

Replying to @nbatsuki LINK IN BIO ‼️ #snapchat #snap #socialmedia #media #app #a

39.8Kviews·@branchapp

LINK IN BIO ‼️ #socialmedia #snap #snapchat #media #spicy #zesty #screenshots #p

37.5Kviews·@branchapp

Get Branch Social Media on the AppStore link in bio #socialmedia #social #app #s

Branch Social Media

21.7Kviews·@branchapp

Roll the dice when your hungry

17.3Kviews·@branchapp

Download Branch, a different social media #socialmedia #social #networking #scre

15.2Kviews·@branchapp

‼️ DOWNLOAD NOW LINK IN BIO ‼️ #socialmedia #privacy #app #snap #snapchat #sneak

13.2Kviews·@branchapp

Replying to @b6907dp3 We aint yikyak

8.7Kviews·@branchapp

They cant fry you now 😏 #social #screenshot

7.3Kviews·@branchapp

LINK IN BIO ‼️ #socialmedia #media #snapchat #snap #zesty #spicy #privacy #iphon

7.1Kviews·@branchapp