Why it worked
The video effectively uses a native mention strategy by showcasing a new feature of the app within a demonstration format. The clear on-screen text and a direct call to action in the bio likely drove engagement and downloads.
Summary
The video showcases version 2.3 of the Branch app, highlighting the new feature of sharing Live Photos. It demonstrates the app's interface and mentions other improvements in the latest update. The video concludes with a call to action to check the link in the bio for more information.
Structure
- 1Introduction of new feature: Live Photos on Branch
- 2Demonstration of app interface and version 2.3
- 3Showcasing other improvements and features
- 4Call to action: Link in bio
Product placement
The video is a screen recording of the Branch app, demonstrating its features and new update.
Call to action
LINK IN BIO
On-screen text