Seriously, the feature of this app got us our Friday nights back.

@branchapp

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SoundTikTok sound · [Raw recording] Record playback noise 01 (3 minutes)

Promoted product

Branchbranchsocial.org

Imagine a world where the time you spend scrolling actually gets you something. Join Branch and find your best friend or just someone to wave at when your walking on the street.

14 videos

Why it worked

The video uses a highly relatable pain point (indecisive couples arguing over dinner) to present the product as a simple, low-friction solution.

Summary

A woman explains how she and her boyfriend used to struggle to pick a restaurant every Friday night. She introduces the Branch Social app as the solution that randomly selects a restaurant for them.

Structure

1Identify the problem of indecision
2Describe the typical Friday night struggle
3Introduce the Branch Social app
4Demonstrate the app's random selection feature

Original caption

Roll the dice when your hungry

More from @branchapp

Product placement

The creator shows the Branch Social app interface on her phone screen while explaining its 'Food Finder' feature.

On-screen text

Food Finder Let fate decide dinner Tonight's Pick Sancho's Tacos Get Directions & More Info Sit-down Open now Dice

Transcript

Seriously, the feature of this app got us our Friday nights back. Tell me if you relate. My boyfriend and I go back and forth for like 20 minutes about different restaurants every Friday night and then just end up going to In-N-Out anyway. Until he found this app called Branch Social. You literally just roll the dice and it picks a random restaurant nearby for you. No overthinking, no I don't care you pick energy. Just boom, dinner's decided. I'm so happy he found this.