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Hook
Dwayne The Rock Johnson ignoring the fact that in 1994 he ruined women's ability to wear a black turtle neck, slicked back hair, and gold jewelry.
@nicholemaffey
28.1K followers · usually 2.7K views a post
Views
6.8M
Likes
1.3M
Comments
2.2K
Shares
10.1K
Why it worked
The video uses a relatable pop-culture reference and a humorous observation to create a 'glow-up' style transformation that is highly shareable.
Summary
A woman sits in a car wearing a black turtleneck, slicked-back hair, and gold jewelry, referencing a famous 1994 photo of Dwayne Johnson. She puts on sunglasses and looks at the camera to mimic his iconic look.
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Transcript, structure and on-screen text
3 beats and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
Dwayne we know what you did
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