I'm leaving Big Law next week, no mas.

@kristinasubbotina.esq

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Selling · SaaS

Lexsyseen in 8 videos →https://lexsy.ai ↗

Why it worked

The video leverages a high-stakes personal narrative of 'quitting the rat race' to build authority and trust, which naturally drives curiosity toward the creator's new business venture linked in her bio.

Summary

A corporate lawyer shares her personal journey from Russia to a prestigious US law firm and announces her decision to leave the industry to pursue her own dreams. The video serves as a personal brand-building piece that subtly aligns her professional expertise with her new venture, Lexsy.

Structure

1Announcement of leaving Big Law
2Background on her journey from Russia to the US
3Professional history including Cooley LLP
4Personal tragedy as a catalyst for change
5Commitment to pursuing new goals

Product placement

The creator's professional profile, which includes her transition from a top-tier law firm to her own startup, Lexsy, is the core of the narrative. The product is linked in her bio.

Original caption

Why I’m leaving big law? I have been a corporate lawyer for the past 7 years since I came to the United States from a Russian town called Yekaterinburg. #recoveringlawyer #biglaw #venturecapital #kristinasubbotina #startups #immigranthustle

More from @kristinasubbotina.esq

Their other posts in the index, biggest breakout first.

On-screen text

I'm leaving Big Law next week, no mas. Cooley I have been a corporate lawyer for the past 7 years since I moved to the United States from Russia from a medium-sized town with approximately 1.5 million residents, called Yekaterinburg. In Russia I earned my J.D. and was one of the youngest government officials doing investment projects youth policy. I received a grant to study in the U.S. That was my dream. I moved to Los Angeles and studied law at the University of Southern California. After graduation, I worked for a federal judge, two startups and finally Cooley LLP, a big law firm famous for venture and tech work. Last year, I lost my dad and grandad unexpectedly. It made me realize that TIME IS LIMITED. I need to dream and ACT BEYOND LIMITATIONS. THIS IS IMPOSSIBLE This year I'm going full out and taking the step.

Transcript

I'm leaving Big Law next week, no mas. I have been a corporate lawyer for the past 7 years since I moved to the United States from Russia from a medium-sized town with approximately 1.5 million residents, called Yekaterinburg. In Russia I earned my J.D. and was one of the youngest government officials there doing investment projects youth policy. I received a grant to study in the U.S. That was my dream. I moved to Los Angeles and studied law at the University of Southern California. After graduation, I worked for a federal judge, two startups and finally Cooley LLP, a big law firm famous for venture and tech work. Last year, I lost my dad and grandad unexpectedly. It made me realize that time is limited. I need to dream and act beyond limitations. This year I'm going full out and taking the step.