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6.1Talking HeadPOV / Skit hookSaaS
Hook
POV: you are a Software Engineer making 6 figures
@tech.unicorn
41.3K followers · usually 4.5K views a post
Views
27.3K
Likes
643
Comments
20
Shares
27
Promoted product
mattress
Why it worked
The video uses a humorous and relatable "point of view" format to subvert expectations about the lifestyle of a high-earning software engineer, making a mundane product (a mattress) the punchline.
Summary
The video shows a person walking through a sparse room, implying it's a living space. The text overlay humorously suggests this is the reality for a software engineer making six figures, with the caption revealing the 'product' is a mattress.
Structure
- 1POV: Software Engineer making 6 figures
- 2Walking through a room
- 3Revealing the 'dream' is a mattress
- 4Caption clarifies the product
Product placement
A mattress is shown in a room, implied to be the 'dream' of a high-earning software engineer.
On-screen text
POV: you are a
Software Engineer
making 6 figures
Original caption
6figure mattress everyone 😅 #softwareengineer #compsci #techtok #mattresslife #recession #6figureincome
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