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30.4×Talking HeadPOV / Skit hook

…

Hook

POV: you decided to become a Software Engineer in 2023 & now you will make 100k instead of 300k

@tech.unicorn

41.3K followers · usually 4.5K views a post

Views

133.3K

Likes

3.0K

Comments

109

123

Why it worked

The video taps into a common anxiety within the tech industry about job security and compensation, using a relatable "point of view" format to express this sentiment.

Summary

The video shows a person sitting at a desk looking stressed while working on a computer. Text overlays suggest that they regret becoming a software engineer in 2023 due to a perceived decrease in earning potential.

Structure

1Setting the scene: POV of a software engineer
2Expressing regret about career choice
3Highlighting perceived lower salary
4Questioning the decision

On-screen text

POV: you decided to become a Software Engineer in 2023 & now you will make 100k instead of 300k

Original caption

Can we all relax tech is still doing ok. Agree/disagree? 👇#techtok #softwareengineer

More from @tech.unicorn

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