Why it worked
The video uses a highly relatable, trending meme format that taps into the aspirational nature of tech careers, making it easily shareable within the target demographic.
Summary
A short, humorous video uses a meme format to contrast the struggle of computer science students with the perceived wealth of tech professionals. The video uses a CapCut template to overlay a person onto a background of stacks of cash.
Structure
- 1Text overlay introduces the topic
- 2Visual of a child struggling with schoolwork
- 3Transition to a person standing in front of piles of money
- 4Humorous juxtaposition of student life vs post-grad success
Product placement
CapCut is mentioned in the caption and the video uses a CapCut template.
On-screen text
Computer science majors once they graduate