women

The video likely worked by using a provocative and controversial premise, combined with a visual metaphor of a car navigating a dangerous stunt track, to capture attention and generate discussion.

The video presents a split screen with Jordan Peterson's face and text overlays discussing women and men, juxtaposed with a video game scene of a car on a stunt track. It questions the idea that women use makeup to manipulate men in the workplace, suggesting red lips and rouge are for sexual reasons.