2023

@copito777_

91.9K followers · usually 67.8K views a post

Views

4.1M

Likes

62.4K

Comments

1.1K

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1.7K

SoundTikTok sound · original sound - copito777_

Promoted product

WhatsApphttps://www.whatsapp.com/ ↗

Why it worked

The video leverages nostalgia and brand recognition by showing the evolution of a widely used app, paired with a trending audio track to maximize engagement.

Summary

The video displays a chronological slideshow of the WhatsApp logo evolution from 2009 to 2023. It uses a popular song to highlight the brand's history and visual changes over time.

Structure

1Displaying the 2023 logo
2Rapidly cycling through past logos from 2022 to 2009
3Comparing the 2009 and 2023 logos

Product placement

The video is a visual history of the WhatsApp logo.

On-screen text

2023 2022 2021 2020 2019 2018 2017 2016 WhatsApp 2015 2014 WhatsApp 2013 2012 2011 2010 WhatsApp Messenger 2009 2009 VS 2023

Transcript

I want you, I want you, I want you, forever. We'll be together. I'll make you feel special. Help me feel less stressful. Fix the hole in your heart, it's what I wanted from the start. I got massive issues. Always fucking miss you. Tons of bloody tissue. All over my room. I need to clean them up. Baby, you're fucked up. Baby, will you help me? Because I'm gonna help you.