2023

@copito777_

91.9K followers · usually 67.8K views a post

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1.9M

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23.3K

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891

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SoundTikTok sound · original sound - copito777_

Why it worked

The video leverages a popular trend of showing brand logo evolutions combined with a nostalgic or emotional song, which encourages high engagement through brand recognition and curiosity.

Summary

This video shows a chronological slideshow of the KFC logo evolution from 2009 to 2023. It uses a song as background audio to accompany the visual transition of the logos.

Structure

1Displaying KFC logo from 2023
2Cycling through previous years of the logo
3Showing the logo evolution in reverse
4Final comparison between 2009 and 2023

On-screen text

2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2009 vs 2023

Transcript

1, 2, 1, 2, 3, 4. We're moving over. We've been through together. I'll make you feel special. I'll make you feel less stressful. Face the holes in your heart, it's what I wanted from the start. I got massive issues. Always fucking miss you. Lots of bloody tissue, all over my room. I need to clean them up. Baby, you're fucked up. Baby, will you help me? Because I'm gonna help you.