Why it worked
The video leverages the 'curiosity gap' by showing a viral, high-interest product and then immediately providing the 'insider' data on how much money that store is making, which appeals to the audience's interest in dropshipping and e-commerce success.
Summary
The video starts by showing a smart door lock being opened in three different ways, then transitions to a screen recording of the Dropship.io platform revealing the sales data of the store selling that lock. It uses the contrast between a viral product demo and the analytical data behind it to promote the dropshipping research tool.
Structure
- 1Demonstration of a smart door lock
- 2Transition to screen recording of Dropship.io
- 3Revealing sales data for the store
- 4Call to action to use the platform
Product placement
Dropship.io is shown as the primary tool used to track and expose the sales data of the store selling the smart lock.
Call to action
Copy paste on Dropship.io