Why it worked
It uses a 'curiosity gap' by showing a viral-style product first, then immediately revealing the 'secret' behind how to find such products, which appeals to the audience's desire for easy business success.
Summary
The video starts by showing a phone case with a screen that allows the user to answer calls, then transitions to a screen recording of the Dropship.io platform showing the sales data for that specific product.
Structure
- 1Demonstrate the unique phone case feature
- 2Transition to a screen recording of a data analytics tool
- 3Show the revenue generated by the product
- 4Provide a call to action to use the tool
Product placement
The video features a phone case as the subject of the dropshipping store, and then demonstrates the Dropship.io platform as the tool used to analyze its sales.
Call to action
Copy paste on Dropship.io
On-screen text