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3.7KTalking HeadStory Open hookEducation
Hook
This is us two minutes into the hackathon.
@cathborisova
1.3K followers · usually 347 views a post
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1.3M
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144.6K
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Promoted product
Why it worked
The video uses a relatable, high-stakes 'time-lapse' narrative that keeps viewers engaged by showing the physical toll of a long hackathon, while the subtle CapCut branding at the end associates the tool with high-quality, fast-paced content creation.
Summary
A group of students documents their 37-hour journey at a hackathon, showing their progression from excitement to exhaustion. The video ends with the CapCut logo, indicating the editing tool used to create the montage.
Structure
- 1Initial excitement at the start of the hackathon
- 2Struggling to find Wi-Fi shortly after starting
- 3Documenting exhaustion at various intervals
- 4Final check-in after 37 hours of coding
- 5Closing with the CapCut logo
Product placement
The CapCut logo appears at the very end of the video as a watermark/outro.
On-screen text
2 min in Friday 10:02pm
23 min in Friday 10:23pm
3.5 hrs in Saturday 1:30am
*whispering*
6 hrs in Saturday 4:00am
6.5 hrs in Saturday 4:30am
11 hrs in Saturday 9:00am
16.5 hrs in Saturday 2:30pm
22 hrs in Saturday 8:00pm
24.5 hrs in Saturday 10:30pm
29.5 hrs in Sunday 3:30am
32 hrs in Sunday 6:00am
>36 hrs Sunday 11:00am
Original caption
I think I got 2 hrs of sleep... #fyp #hackathon #ucla #lahacks #programming #coding #computerscience
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