This is us two minutes into the hackathon.

@cathborisova

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CapCutseen in 576 videos →https://www.capcut.com/ ↗

Why it worked

The video uses a relatable, high-stakes 'time-lapse' narrative that keeps viewers engaged by showing the physical toll of a long hackathon, while the subtle CapCut branding at the end associates the tool with high-quality, fast-paced content creation.

Summary

A group of students documents their 37-hour journey at a hackathon, showing their progression from excitement to exhaustion. The video ends with the CapCut logo, indicating the editing tool used to create the montage.

Structure

1Initial excitement at the start of the hackathon
2Struggling to find Wi-Fi shortly after starting
3Documenting exhaustion at various intervals
4Final check-in after 37 hours of coding
5Closing with the CapCut logo

Product placement

The CapCut logo appears at the very end of the video as a watermark/outro.

On-screen text

Original caption

I think I got 2 hrs of sleep... #fyp #hackathon #ucla #lahacks #programming #coding #computerscience

More from @cathborisova

Their other posts in the index, biggest breakout first.

2 min in Friday 10:02pm 23 min in Friday 10:23pm 3.5 hrs in Saturday 1:30am *whispering* 6 hrs in Saturday 4:00am 6.5 hrs in Saturday 4:30am 11 hrs in Saturday 9:00am 16.5 hrs in Saturday 2:30pm 22 hrs in Saturday 8:00pm 24.5 hrs in Saturday 10:30pm 29.5 hrs in Sunday 3:30am 32 hrs in Sunday 6:00am >36 hrs Sunday 11:00am

Transcript

This is us two minutes into the hackathon. We're 23 minutes in and we're trying to find Wi-Fi. This is us three and a half hours in. *whispering* This is us six hours into the hackathon. This is us like six and a half hours into the hackathon. This is us 11 hours into the hackathon. This is us 16 and a half hours in. This is us 22 hours in. I'm dead. This is us 24 hours and 30 minutes in. This is us 32 hours into the hackathon. This is us 37 hours in. We're done, we're ready to present to judges and hopefully win.

a little work humor 🙃 can't believe i got a coworker to do this with me...my ba

7.4

@cathborisova

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