Why it worked
The video uses a 'day in the life' format, which is popular on TikTok, to showcase a relatable experience for students and young professionals in the tech industry. The use of native mentions of coding and work, combined with the creator's bio link to a relevant product, creates a subtle promotional angle that can resonate with the target audience.
Summary
The video follows a day in the life of an 18-year-old undergraduate working in tech. It shows them going to their office, doing some coding, attending a lecture, and then leaving for the day.