Finding people's social security and mother's maiden name.

@dinofavara

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Truthfinder https://www.truthfinder.com/ ↗

Why it worked

The video uses a high-stakes, slightly controversial premise (doxing/privacy) to maintain viewer attention, while naturally integrating the product as a failed attempt to solve the problem.

Summary

The creator attempts to find a person's private information using various online tools, including Truthfinder, to prove a point about digital privacy. After failing to access the information without paying or providing an email, he eventually finds the person's middle name in an old video.

Structure

1Creator sets a challenge to find private info
2Attempts to find info via social media and websites
3Uses Truthfinder to search for the target
4Frustration with paywalls and data collection
5Finds the target's middle name in an old video

Product placement

Truthfinder is explicitly shown and named as the tool used to attempt the search.

On-screen text

Original caption

Bankers HATE him for this one simple trick #mercurymedia

More from @dinofavara

Their other posts in the index, biggest breakout first.

FINDING PEOPLE'S SOCIAL SECURITY AND MOTHER'S MAIDEN NAME IT HAS COME TO THIS LET'S SEE IF WE CAN FIND GARY BIRD'S FIRST THING I DID IS I WENT TO YOUR YOUTUBE ACCOUNT I REALLY COULDN'T FIND ANYTHING ABOUT YOUR SOCIAL SECURITY I'M GOING TO GO TO YOUR WEBSITE RIGHT HERE THERE'S GOT TO BE SOMETHING ABOUT HIM ON HERE THERE'S NOTHING THEN CHECK HIS LINKEDIN I COULDN'T FIND ANYTHING LOOKING UP GARY BIRD ON THIS TRUTHFINDER.COM TAKING IT, IT'S SWEET TIME BEEN WAITING HERE FOR LIKE 30 MINUTES NEEDS ME TO GIVE THEM MY EMAIL ADDRESS WHICH I THINK IS PRETTY IRONIC HERE I JUST DON'T REALLY FEEL COMFORTABLE GIVING MY EMAIL OUT LIKE THAT DONE I CAN'T GET THIS UNLESS I PAY MONEY I'M NOT TRYING TO DO THAT FOUND AN OBITUARY FOR GARY BIRD I'D LIKE TO HAVE A MOMENT OF SILENCE FOR GARY BIRD EGGS KRONTZ WE BACK LET'S FIGURE THIS OUT APPARENTLY THERE'S A WAY TO VERIFY SOCIAL SECURITY NUMBERS I HAVE TO REGISTER FOR THIS I WAS GETTING FRUSTRATED ALL RIGHT, I THINK I HAVE SOMETHING LOOK THROUGH ALL YOUR VIDEOS AND I SAW YOU THREW UP YOUR OLD DRIVER'S LICENSE HERE LUCKY FOR YOU, YOU COVERED EVERYTHING UP, BUT YOUR MIDDLE NAME IS RUSSELL YOU DROPPED A TON OF WEIGHT, YOU LOOK GREAT I GIVE UP

Transcript

Finding people's social security and mother's maiden name. It has come to this. Let's see if we can find Gary Bird's. First thing I did is I went to your YouTube account. I really couldn't find anything about your social security. I'm going to go to your website right here. There's got to be something about him on here. There's nothing. Then check his LinkedIn. I couldn't find anything. Looking up Gary Bird on this Truthfinder.com. Taking it, it's sweet time. Been waiting here for like 30 minutes. Needs me to give them my email address, which I think is pretty ironic here. I just don't really feel comfortable giving my email out like that. Done. I can't get this unless I pay money. I'm not trying to do that. Found an obituary for Gary Bird. I'd like to have a moment of silence for Gary Bird Eggs Krontz. We back. Let's figure this out. Apparently there's a way to verify social security numbers. I have to register for this. I was getting frustrated. All right, I think I have something. Look through all your videos and I saw you threw up your old driver's license here. Lucky for you, you covered everything up, but your middle name is Russell. You dropped a ton of weight, you look great. I give up.