You're going to order a coffee without looking at the price of anything.

@dinofavara

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Selling · Mobile App

Starbucks Appseen in 13 videos →https://www.starbucks.com/ ↗

Why it worked

The video uses a relatable, low-stakes social challenge combined with a clear visual demonstration of the Starbucks app's ordering interface, making the product feel like a natural part of the interaction.

Summary

A man challenges his friend to order a coffee without checking the price, betting it will cost between $6.50 and $7.50. The friend orders a tall Mocha Frappuccino, which ends up costing $5.80, causing him to lose the bet.

Structure

1The creator sets a price challenge for his friend.
2The friend orders a drink using the Starbucks app.
3The creator reveals the final price of the order.
4The friend loses the bet because the price is lower than the range.

Product placement

The Starbucks mobile app is used throughout the video to place an order and display the price.

On-screen text

ORDER BETWEEN $6.50 - $7.50 OHHH.. FRAPP SMALLEST SIZE TALL MOCHA CURRENT $7.50 $5.80

Original caption

Would you be able to do this?

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Transcript

You're going to order a coffee without looking at the price of anything. It's between $6.50 and $7.50, I'll pay for it. Uh, okay. Frapp, smallest size. I don't know what they call that. Okay. Tall. Mocha. Mocha Frappuccino. It's tall. Current order is a tall Mocha Frappuccino and that's it. And do you think it's between $6.50 and $7.50? You don't want to add anything to try and mess with the order? Okay. 5.80. So you lost. That was a good attempt.