Why it worked
The video uses a 'what people think vs. reality' hook to pique curiosity, then immediately pivots to high-quality, aesthetic product shots that showcase the unique value proposition of the brand.
Summary
The creator contrasts the common perception of incense with her own unique product, Neso Wellness incense paper. She shows the design and usage process of her affirmation-based incense paper.
Structure
- 1Contrast common incense perception with reality
- 2Show product design process
- 3Demonstrate product usage
- 4Show final product burning
Product placement
Neso Wellness incense paper is shown throughout the video, including branding on the packaging and the product itself.
On-screen text
what people think when I say “I sell incense”
add a little bit of spice ✨
what is meant for me will be mine