2 years into quitting my 9-5 & launching a wellness brand I completely self funded I never expected THIS

@sim_hay

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Selling · Other Product

Neso Wellnessseen in 3 videos →

Why it worked

The video likely performed well due to its relatable "entrepreneurial journey" narrative, showcasing the hard work and growth of a self-funded wellness brand. The use of trending audio and visually appealing content, combined with a subtle product integration, would have contributed to its reach.

Summary

The video shows a woman launching her self-funded wellness brand, Neso Wellness. It features various aspects of her entrepreneurial journey, including packaging products, managing inventory, and a collaboration event.

Structure

1Quitting 9-5 to launch a wellness brand
2Packaging and preparing products
3Sitting on boxes of branded products
4Holding a long receipt of orders
5Showing stacks of branded tins
6Burning incense paper with affirmations
7

Original caption

It’s been a wild ride 🎢 #incensepaper #incense #entrepreneurship #entrepreneur #businessowner ##brandfounder##founderjourney##wellnessbrand##affirmations##positiveaffirmations##manifestation##yoga##breathwork##meditation

More from @sim_hay

Their other posts in the index, biggest breakout first.

Walking past an Urban Outfitters store

8Showing a magazine feature

9Filming a product shoot

10Holding a gift box and branded tote bag

11Showing a collaboration event sign

Product placement

The video prominently features products from 'Neso Wellness', including branded boxes, tins, and incense paper with affirmations. There's also a magazine feature showcasing the brand and a collaboration event with 'S&T' (Sweat and Tonic).

On-screen text

2 years into quitting my 9-5 & launching a wellness brand I completely self funded I never expected THIS NESO WELLNESS NESO WELLNESS NESO WELLNESS NESO WELLNESS NESO WELLNESS NESO WELLNESS I am capable of achieving anything I put my mind to URBAN OUTFITTERS NEW STYLES 50% 50% TO YOUR GOOD HEALTH 25. VODIAX ACTIVATOR 26. FEMPLUX 27. CLEARLIGHT INFRARED 28. ELITE ACTIVE AND SO 29. DR. CHILL S&T sweatandtonic and nesowellness RANDOM ACTS OF KINDNESS DAY S & T x Neso Wellness STEP 1: TAKE ONE Take an incense paper from the jar to take home. STEP 2: LEAVE ONE Return the love - write a positive message or words of affirmation, and put it in the jar to spark joy for your fellow Sweet Fam. Not sure what to write? Use a pre-written note! AT-HOME DIRECTIONS Blend the positive affirmation or message of wellness. Light the incense paper and as it burns, blow out the flame to set the mood and elevate your self-care practice at home. PLEASE BURN INCENSE PAPER IN A FIRE-SAFE BOWL OR AREA. DO NOT LEAVE UNATTENDED.