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11.3Silent UGCWarning hookEducation
Hook
Your sign to go cliff jumping with your friends this summer
@davinpuddle
49.4K followers · usually 14.0K views a post
Views
129.0K
Likes
3.4K
Comments
38
Shares
187
Why it worked
The video taps into aspirational summer vibes and FOMO, using high-energy, relatable content that encourages viewers to plan similar activities with their own friends.
Summary
A group of friends spends a day cliff jumping and swimming in a river. The video captures various jumps and fun moments from their outing.
Structure
- 1Walking through the woods
- 2Climbing up the cliff
- 3Jumping into the water
- 4Group shots on the rocks
- 5Final jump and swimming
On-screen text
Your sign to go cliff jumping with your friends this summer
Original caption
Cliff Jumping!! #Summer #cliffjumping #friends
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