POV: You promised your class you would shave your head if you won Class President your freshman year

@davinpuddle

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SoundTikTok sound · original sound - davinpuddle

Promoted product

Zuri

A social gym for your voice — speak daily, grow together, and have fun doing it

Why it worked

The video uses a high-stakes, relatable personal story to build authority and trust, effectively using the 'founder's journey' narrative to drive interest in his startup.

Summary

A student gives a graduation speech where he reveals he shaved his head to fulfill a freshman year campaign promise. The video serves as a personal branding piece to transition into the creator's startup, Zuri.

Structure

1Visual of the creator as a freshman
2Creator delivers graduation speech
3Creator shaves head on stage
4Crowd cheers
5Creator asks his mom for her opinion

Product placement

Original caption

It's been 2 years and a full head of hair since this. Stay tuned for the next video where I'll share my story on this and my personal struggles with public speaking that ultimately inspired me to start working on my startup, Zuri. #public #publicspeaking #gradution #gradspeech #graduationspeech #selfconfidence #zuri #startup #fyp

More from @davinpuddle

Call to action

Stay tuned for the next video where I'll share my story on this and my personal struggles with public speaking that ultimately inspired me to start working on my startup, Zuri.

On-screen text

POV: You promised your class you would shave your head if you won Class President your freshman year As I leave the stage, I wanna leave you all behind with one final message. No matter what the challenge, No matter if you have to shave your head, just to prove a point, just go for it. The worst they could ever say is no.

Transcript

As I leave the stage, I wanna leave you all behind with one final message. No matter what the challenge, no matter if you have to shave your head, just to prove a point, just go for it. The worst they could ever say is no. How do I look, Mom?