Why it worked
The video leverages the relatable and high-energy atmosphere of office culture and holiday celebrations to build brand affinity for the gaming company in a non-intrusive way.
Summary
The video showcases a series of office games held to celebrate Indonesia's Independence Day, featuring employees from Good Games Guild. The activities include traditional games like cracker eating and balloon dancing, alongside a tournament for the game Battle of Guardians.
Structure
- 1Cracker eating competition
- 2Battle of Guardians gaming tournament
- 3Canthol Cething competition
- 4Balloon dancing competition
- 5Award ceremony
Product placement
The video features the game 'Battle of Guardians' being played in a tournament setting and mentions 'Good Games Guild' in the text overlays.
On-screen text
Keseruan Lomba 17an Bareng Good Games Guild & Battle of Guardians
Turnamen Battle of Guardians
Lomba Canthol Cething
Lomba Makan Kerupuk
Lomba Joged Balon