The video leverages a popular 'green flag' trend to humanize the company brand, making it feel like an attractive place to work for Gen Z talent.
Summary
A group of employees at Evermos showcase their office culture by listing six positive attributes of their workplace. The video features various scenes of the team working, eating, and interacting in a friendly, relaxed office environment.
Structure
1Introduction of the challenge
2List of 6 positive office traits
3Montage of office life and team interaction
4Final shot of the team
Original caption
Ceritain kantor lo yang Green Flag itu! Kalau Evermos sih segini baru sebagian yaaaa 👀👋🏻 #fyp #corporatelife #startuplife #employee #officelife #startupindonesia
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Product placement
The video is filmed inside the Evermos office and explicitly names the company in the caption.
On-screen text
Ceritain kantor lo yang Green Flag itu! We'll go first!
1. Pulang tenggo gak dijulidin 😎
2. Cuti gak pernah dipersulit
3. Ada kajian tiap minggu supaya balance dunia akhirat 😇
4. Benefit manteppp 👍
5. Gen Z friendly 😇
6. Kantor pusat di Dago Bandung (Udara ADEEEEM & dikelilingin coffee shop enak-enak)