Loading video…
All breakouts
3.4Talking HeadCreator Economy
Hook
GOOGLE'S CORPORATE DEVELOPMENT TEAM
@justinkan
344.7K followers · usually 5.1K views a post
Views
17.3K
Likes
662
Comments
12
Shares
10
Selling · Other Product
Twitch
Why it worked
The video likely performed well due to the intriguing premise of a major tech company (Google) potentially acquiring a popular platform (Twitch), combined with the unexpected involvement of another tech giant (YouTube) in a related business deal. This creates a narrative of high-stakes corporate maneuvering and potential industry shifts.
Summary
The video explains that Google's Corporate Development Team, responsible for acquisitions, approached the creators expressing interest in buying Twitch. Simultaneously, YouTube was also in discussions with the creators about a business development deal, suggesting that if a YouTuber streamed on Twitch, it would drive traffic, which they found to be a cool concept.
Structure
- 1Google's Corporate Development Team interested in buying Twitch
- 2YouTube was also in talks for a business deal
- 3The idea of YouTubers streaming on Twitch driving traffic
- 4YouTube suggesting they should buy the creators' company
Product placement
Google's Corporate Development Team ACTS - they are the people in Silicon Valley who run around trying to buy companies. Removing them would change the video's narrative. Twitch APPEARS - it is the platform being discussed for acquisition. Removing it would change the video's narrative. YouTube ACTS - they were in talks with the company about a business development deal. Removing them would change the video's narrative.
On-screen text
GOOGLE'S
CORPORATE
DEVELOPMENT
TEAM
THE FANCY NAME
FOR
IN SILICON VALLEY
WHO RUN
AROUND TRYING TO
BUY COMPANIES
CAME TO US
AND THEY SAID
THEY WERE INTERESTED
IN BUYING
TWITCH
ALREADY BEEN
TALKING TO
YOUTUBE
ABOUT A
BUSINESS DEVELOPMENT
DEAL
IF A YOUTUBER WENT
LIVE ON TWITCH
IT WOULD POP
THAT SAID
WATCH THIS
YOUTUBER
STREAM
ON TWITCH ON ALL
OF THEIR VIDEOS
WE THOUGHT
THAT WAS PRETTY
COOL
FREE TRAFFIC
ON THE DEAL
TO US AND SAID
WE SHOULD
JUST BUY YOU
GUYS
Original caption
Here is what happened #twitch #company #sellingtwitch
More from @justinkan
Their other posts in the index, biggest breakout first.
