GOOGLE'S CORPORATE DEVELOPMENT TEAM

@justinkan

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SoundTikTok sound · original sound - justinkan

Promoted product

Twitch

Why it worked

The video likely performed well due to the intriguing premise of a major tech company (Google) potentially acquiring a popular platform (Twitch), combined with the unexpected involvement of another tech giant (YouTube) in a related business deal. This creates a narrative of high-stakes corporate maneuvering and potential industry shifts.

Summary

The video explains that Google's Corporate Development Team, responsible for acquisitions, approached the creators expressing interest in buying Twitch. Simultaneously, YouTube was also in discussions with the creators about a business development deal, suggesting that if a YouTuber streamed on Twitch, it would drive traffic, which they found to be a cool concept.

Structure

1Google's Corporate Development Team interested in buying Twitch
2YouTube was also in talks for a business deal
3The idea of YouTubers streaming on Twitch driving traffic
4YouTube suggesting they should buy the creators' company

Product placement

Google's Corporate Development Team ACTS - they are the people in Silicon Valley who run around trying to buy companies. Removing them would change the video's narrative. Twitch APPEARS - it is the platform being discussed for acquisition. Removing it would change the video's narrative. YouTube ACTS - they were in talks with the company about a business development deal. Removing them would change the video's narrative.

Original caption

Here is what happened #twitch #company #sellingtwitch

More from @justinkan

On-screen text

GOOGLE'S CORPORATE DEVELOPMENT TEAM THE FANCY NAME FOR IN SILICON VALLEY WHO RUN AROUND TRYING TO BUY COMPANIES CAME TO US AND THEY SAID THEY WERE INTERESTED IN BUYING TWITCH ALREADY BEEN TALKING TO YOUTUBE ABOUT A BUSINESS DEVELOPMENT DEAL IF A YOUTUBER WENT LIVE ON TWITCH IT WOULD POP THAT SAID WATCH THIS YOUTUBER STREAM ON TWITCH ON ALL OF THEIR VIDEOS WE THOUGHT THAT WAS PRETTY COOL FREE TRAFFIC ON THE DEAL TO US AND SAID WE SHOULD JUST BUY YOU GUYS

Transcript

Google's Corporate Development Team, which is the fancy name for the people in Silicon Valley who run around trying to buy companies, came to us and they said they were interested in buying Twitch. We'd already been talking to YouTube about a business development deal. If a YouTuber went live on Twitch, it would pop, that said, watch this YouTuber stream on Twitch on all of their videos. We thought that was pretty cool. Free traffic. On the deal, YouTube came to us and said, we should just buy you guys.