@justinkan — 10x breakout

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One time I saw Zuckerberg

@justinkan

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Why it worked

The video uses a relatable anecdote about a famous figure (Zuckerberg) and a universally applicable piece of advice (start with a bad draft) to deliver a motivational message about entrepreneurship. The 'native mention' approach makes it feel less like an ad and more like valuable content.

Summary

The speaker shares a lesson learned from his 10th-grade English teacher about writing: start with a "shitty first draft" and worry about quality later. He applies this to startups, stating that the hardest part is simply getting started.

Structure

1Zuckerberg's problem at Facebook
2The lesson from an English teacher
3The 'shitty first draft' concept
4Applying the concept to startups
5The difficulty of starting

Product placement

Facebook is mentioned as a case study, but not promoted. The video discusses a general principle applicable to startups and writing, not a specific product.

On-screen text

One time I saw Zuckerberg talk about the problems he had at Facebook, and he was like, Well, when we reached 100 million people, we didn't really know how to grow anymore. And so we had to create this growth team. And, you know, it's not very useful to the vast majority of people it's not actionable. So I want to talk to you about a little theory. I have that I learned from my 10th grade English teacher, and he said that you should always start writing when you're going You should always start with a shitty first draft start with a shitty first draft and you should just write something. And if it doesn't matter just start writing stuff and then worry about the quality later and then you can do your second draft and be the good one. It's exactly the same thing in startups. You've got. with a shitty first startup because I think the first step, the first startup is the hardest and the hardest is like just get started.