At the time, I was doing like promos on Snapchat for this uh this company called Purely White Deluxe.

@timfluencepodcast

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SoundTikTok sound · spirit lead me where my trust is without borders

Promoted product

Comfrtcomfrt.com

Download Comfrt: Shop Cozy Clothing by COMFRT on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Comfrt: Shop Cozy Clothing.

5 videos5 creators

Why it worked

The video leverages the creator's personal journey and storytelling to build authenticity, making the promotion of her own brand feel like a natural conclusion to her career narrative rather than a forced advertisement.

Summary

The creator explains how she transitioned from doing promotional work for other brands to co-founding her own mental health-focused clothing brand, COMFRT. She describes the collaborative process of developing the brand with her business partner.

Structure

1Recounting past influencer work
2Mentioning a previous brand partnership
3Transitioning to the idea of a new business

Original caption

Gabriella Annalisa on starting her mental health clothing brand #MentalHealth #MentalHealthAwareness #influencerlife #gabriellaannalisa #earlydays #contentcreator #entrepreneurlife #fyp

More from @timfluencepodcast

Product placement

The video mentions Purely White Deluxe as a past project and features COMFRT as the creator's current business venture, showing clips of the hoodies.

On-screen text

AT THE TIME, I WAS DOING LIKE PROMOS ON SNAPCHAT FOR THIS COMPANY CALLED PURELY WHITE DELUXE. I'VE SEEN. I'VE SEEN IT. YEAH. AND SO I WAS WORKING FOR HIM AND HE WAS LIKE, HEY, I HAVE AN IDEA. LIKE, I WOULD LOVE TO LIKE KIND OF PITCH IT TO YOU. AND I WAS LIKE, OKAY. SO HE WANTED TO MAKE A WHOLE HOODIE LINE. AND I WAS LIKE, OKAY. AND I LIKE WANTED TO DO SOMETHING WITH MENTAL HEALTH AND THAT WAS LIKE KIND OF WHAT I WAS TRYING TO DO. SO LIKE WE PUT OUR IDEAS TOGETHER AND WE CAME OUT WITH COMFRT AND LIKE NOW, LIKE MY BUSINESS PARTNER AND I, THAT'S LIKE OUR THING AND YEAH.

Transcript

At the time, I was doing like promos on Snapchat for this uh this company called Purely White Deluxe. I don't know, have you ever heard of them? They're like the blue LED light for teeth whitening. I've seen. I've seen it. Yeah. And so I was working for him and he was like, hey, I have an idea. Like, I would love to like kind of pitch it to you. And I was like, okay. So he wanted to make a whole hoodie line. And I was like, okay. And I like wanted to do something with mental health and that was like kind of what I was trying to do. So like we put our ideas together and we came out with COMFRT and like now, like my business partner and I, that's like our thing and yeah.