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4 videos
3.5Talking HeadOther hookLifestyle
Hook
Meet, Lotza!
@getlotza
4.2K followers · usually 894 views a post
Views
3.2K
Likes
92
Comments
5
Shares
6
Promoted product
Lotza
Apply to Join the Lotza Team
Why it worked
The video effectively uses a soft sell approach by introducing a new product with appealing functional benefits and a clear call to action, combined with visually engaging content.
Summary
The video introduces Lotza, a new drink mixer with functional benefits like mood boosting and recovery. It showcases the product in various forms and encourages viewers to pre-order.
Structure
- 1Introduction of Lotza
- 2Description of Lotza's benefits
- 3Visuals of Lotza products
- 4Call to action to pre-order
Product placement
Lotza: it ACTS - it is a drink mixer with adaptogens and vitamins/electrolytes. Removing it would change what happens in the video.
Original caption
We welcomed Lotza to the world on Thursday, November 16! Our hearts are full. She's 5.28 inches long and 250 ml. She's healthy, beautiful, and she and mom are thriving. 💞 Lotza is a super delicious, fruity drink mixer with adaptogens to boost your mood, and vitamins and electrolytes for next-day recovery. Pre-order now for 50% off Lotza's Starter Kit ($100 value). Get on it and get drinking!! #getlotza #drinkmixer #drinkmix #mocktail #cocktail #healthydrinkmix #healthydrinkmixer #healthydrink #healthymocktail #healthycocktail #thanksgivingdrink #holidaydrinkrecipes #holidaymocktail #mocktailrecipe #cocktailrecipe #drinkrecipes #healthydrinkrecipe #womanowned #womanfounded
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