This is what I imagine Drake doing while watching Kendrick win a Grammy for his diss track

The video taps into a current pop culture event (the Grammys and the Drake/Kendrick beef) and uses a relatable, humorous scenario to promote a product. The use of a specific drink associated with the situation makes the promotion feel organic and native to the content.

The creator imagines Drake's reaction to Kendrick Lamar winning a Grammy for a diss track. She pours a drink, seemingly a Lotza cocktail, and takes a sip while referencing lyrics from a diss track.

The video shows a can of Lotza and the creator making a drink with it, implying it's a Lotza cocktail.