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4.8Talking HeadStory Open hook
Hook
This is what I imagine Drake doing while watching Kendrick win a Grammy for his diss track
@getlotza
4.2K followers · usually 892 views a post
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4.2K
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38
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Why it worked
The video taps into a current pop culture event (the Grammys and the Drake/Kendrick beef) and uses a relatable, humorous scenario to promote a product. The use of a specific drink associated with the situation makes the promotion feel organic and native to the content.
Summary
The creator imagines Drake's reaction to Kendrick Lamar winning a Grammy for a diss track. She pours a drink, seemingly a Lotza cocktail, and takes a sip while referencing lyrics from a diss track.
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Transcript, structure and on-screen text
4 beats, a 24-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
We’re gonna need some Lotza cocktails for this one 😮💨 #grammys #kendricklamar #drake
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