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3.1KTalking HeadOther hook
Hook
Good morning from the UK
@jonsdays
5.8K followers · usually 409 views a post
Views
1.3M
Likes
23.9K
Comments
1.6K
Shares
1.0K
Why it worked
The video taps into a widespread concern about the rising cost of living, specifically energy prices in the UK. The relatable situation of waking up to a high bill, combined with the creator's emotional reaction, likely resonated with viewers and encouraged shares.
Summary
The creator wakes up in the UK to discover they have spent £5.96 on electricity overnight in their small one-bedroom flat. They express disbelief at the high cost.
Structure
- 1Waking up in the UK
- 2Checking electricity meter
- 3Revealing overnight cost
- 4Expressing shock at the price
Product placement
The video shows a smart meter displaying the cost of electricity used overnight. The creator is discussing the high cost of electricity in the UK.
On-screen text
UK electricity costs
overnight
(Small 1 bed flat) 😭
Transcript
Good morning from the UK, just woke up, sun starting to come out. And we've spent basically £5.96 overnight on electricity. Bloody ridiculous.
Original caption
⚡️UK Electricity Prices! We have a storage heater and 1 radiator! #uk #electric #unitedkingdom #inflation
More from @jonsdays
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