DID YOU KNOW

@theehlenteam

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Why it worked

The video taps into a common aspiration (homeownership) and provides a clear, actionable financial goal. The use of a specific savings amount and a relatable scenario (saving with a partner) makes the goal seem achievable, while the mention of an FHA loan addresses a potential barrier for first-time buyers.

Summary

This video encourages viewers to save money to buy a home. It suggests that saving $175 per week for a year can result in $18,200, which is enough for a down payment on a $400,000 home with an FHA loan. The video urges viewers to make 2024 the year they invest in themselves and become homeowners.

Structure

1Did you know?
2Saving $175/week for a year yields $18,200.
3This is enough for a down payment on a $400k home with an FHA loan.
4Make 2024 the year you become a homeowner.

Call to action

Make 2024 the year you finally invest in yourself and become a homeowner!

On-screen text

DID YOU KNOW If you and your significant other can save $175 a week for a whole year, you will have $18,200. Which is more than enough for a down payment to buy a $400,000 home with an FHA loan. Make 2024 the year you finally invest in yourself and become a homeowner!