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18.5Silent UGCStory Open hook
Hook
okay so I got my September 30th issue of people magazine in the mail
@theehlenteam
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Why it worked
The video presents a relatable, low-stakes mystery that keeps the viewer engaged until the reveal of the magazine switcheroo.
Summary
The creator shows a damaged copy of People magazine that they received in the mail. Upon closer inspection, they realize the magazine is actually a copy of Us Weekly with a People magazine cover attached to it.
Structure
- 1Showing damaged magazine
- 2Noticing odd formatting
- 3Searching for crossword puzzle
- 4Discovering the magazine is a different brand
On-screen text
okay so I got my September 30th issue of people magazine in the mail
and see it's damaged
you can see that it's torn here
and then there's some tape on the side from the post office and
you know it's damaged
okay whatever
so I read the entire magazine
and I'm like man this formatting looks different
you know but it's pretty much the same as what a people magazine would do
well then I get to the end
and at the end of a people magazine there's always a crossword puzzle
so I turned to the last page and like
there's no crossword puzzle on this
like what is going on right
you can still see all the damage and everything
and I look to see if they had like
missed a section of when they
you know stuck it back together
so I look down page one
do you see the problem here
Original caption
@USPS_Offical FAIL! They tried to do the right thing… @People Magazine #uspsfail #magazine #damagedmail #switcheroo #peoplemagazine #usweeklymagazine #notwhatiordered
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