Actual footage of the first 2 years of starting a business

@scalemysocial

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2 videos

Why it worked

The video uses a high-impact, relatable visual metaphor for the 'pain' of entrepreneurship, which creates an immediate emotional connection with the target audience of struggling business owners.

Summary

A humorous video uses a clip of a couch exploding with people on it to metaphorically represent the chaotic and difficult nature of the first two years of starting a business. The caption provides serious advice about the challenges of entrepreneurship, linking to a business consulting service in the bio.

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Transcript, structure and on-screen text

4 beats and 1 lines of on-screen text — the parts you need to write your own version.

Original caption

Owning a biz is not for everyone. At the end of the day, you have to solve all the problems and it’s your responsibility to keep the engine going everyday. You’re the last one to get anything and you’re the first one to be there. The first two years of any business are really tough and if you’re not mentally prepared, it can eat you alive. But if you have what it takes and you stay consistent and push through the tough times, you still get punched in the teeth 😂😂😂 just kidding, things get a lot better and before you know it, you’ve built something outta nothing that works. Stay on it, you’re doing great champ. #insuranceagent #insuranceagents #leadgeneration