Dominos has implemented AI

@alexbermanofficial

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Domino's

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6 videos6 creators

Why it worked

The video taps into a common fear of AI's predictive capabilities and applies it to a relatable, everyday scenario (ordering pizza), creating a sense of unease and prompting engagement through a direct question.

Summary

The video explains how Domino's is using AI in its delivery system to predict customer orders and manage inventory. The speaker expresses concern about this predictive technology, questioning its implications.

Structure

1Domino's uses AI for delivery
2AI helps predict ingredient needs and delivery volume
3AI can predict orders before they are placed
4

Original caption

How Domino's Pizza Uses AI in 2024👇

More from @alexbermanofficial

Product placement

Domino's: ACTS - it is a pizza delivery company that is implementing an AI system for delivery. This is central to the video's narrative. Removing it would change the video entirely. Nuro: APPEARS - it is the name of the autonomous vehicle company that Domino's is partnering with. It is visible on the vehicle. Removing it would not change the video's narrative.

Call to action

Should I order a pizza right now?

On-screen text

Dominos HAS AI DELIVERY SYSTEM SO THAT INGREDIENTS AND DELIVERIES EXPECTING CERTAIN OF TIME DOMINO'S CAN PREDICT A PIZZA BEFORE YOU WHICH IS BECAUSE I GOING TO BEFORE I IF I ORDER RIGHT NOW

Transcript

Dominos has implemented AI for their delivery system so that they know how many ingredients to have on hand and how many pizza deliveries they're expecting in a certain period of time. This means that Domino's can predict that you're going to order a pizza before you order it. Which is scary to me because I don't even know if I'm going to order a pizza before I order it. Should I order a pizza right now?