I NEVER SKIP A DOMINO'S PROMOTION

@iamrawan_

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Domino'sseen in 2 videos →

Why it worked

The video effectively combines a genuine appreciation for a product update with a clear, actionable discount, making the promotion feel like a helpful tip rather than a direct advertisement.

Summary

The creator highlights a recent update to the Domino's app and website, praising its user-friendly interface and appealing food visuals. They also promote a $5 discount offer for orders placed through the app or website, encouraging viewers to plan their pizza night.

Structure

1Introduction to Domino's promotion
2Demonstration of the updated app/website
3Highlighting the $5 discount offer
4Showcasing the Philly Cheesesteak pizza
5Encouragement to order

Product placement

Domino's: ACTS - The pizza is ordered and consumed, and the app/website is demonstrated. Removing it would change the video. Domino's: APPEARS - Logo on the pizza box.

Call to action

go enjoy $5 towards your @Domino’s order next week!

Original caption

#ad go enjoy $5 towards your @Domino’s order next week! You’ve earned it after a long day of work. #dominos #promo #discount #pizza

More from @iamrawan_

Their other posts in the index, biggest breakout first.

On-screen text

I NEVER SKIP A DOMINO'S PROMOTION #ad the only kind of app update about after work is the kind that involves five dollar Domino's promotion ORDER NOW AND EARN FREE DOMINO'S EVERY 2 ORDERS! 0 POINTS SEE MY DEALS Philly Cheese Steak Tender slices of steak, fresh onions, fresh green peppers, fresh mushrooms, provolone and American cheese. Quantity Quantity 1 + CRUSTS Hand Tossed Parmesan Stuffed Crust SIZE Hand Tossed is not Small 10" Cart STEP 1 CONFIRM YOUR SELECTIONS Medium (12") Parmesan Stuffed Crust Philly Cheese Steak $20.99 360 Calories / 1 slice (1/8 of pizza) STEP 2 CHOOSE YOUR SIDES Parmesan Bread Bites STEP 3 CHOOSE YOUR DRINKS Coke Sprite Diet Coke STEP 4 CHOOSE YOUR DESSERTS Build Your Own Lava Cake Flight Cookies FEATURED DEALS 50% OFF ALL MENU PRICED PIZZAS. ADD DEAL National Deals CHOOSE ANY TWO FOR $6.99 EACH. ADD DEAL OFFER DETAILS CARRY OUT FOR JUST $1.99 EACH. MENU READY TO ORDER? BUILD YOUR OWN SPECIALTY PIZZAS BREADS CHICKEN NEW! Cart MY REWARDS Redeem My Deals My Parks ORDER NOW AND EARN FREE DOMINO'S EVERY 2 ORDERS! 0 POINTS 60 UNLOCK A NEW REWARD IN TWO ORDERS Limit one reward redemption per order. 20 POINT REWARDS Free Dip Cup $5 OFF YOUR NEXT ORDER placed through the app or website EVERY TIME $5 OFF YOUR NEXT ORDER placed through the app or website

Transcript

I never skip a Domino's promotion. The only kind of app update about after work is the kind that involves a $5 Domino's promotion. So Domino's recently updated their app and website and look at how good these food visuals are. Like if I wasn't hungry already, I definitely am now. And I mean, the whole ordering experience is just so much smoother now. The colors are so satisfying. The app is just so much more polished. And if you place an order through the app or website, you'll get $5 towards your order next week. I of course had to get the Philly cheesesteak with the garlic parmesan sauce. Oh my god, it hits every time. So this is your sign to plan your pizza night while this offer lasts.