Why it worked
The video uses a relatable "girl math" approach to justify the purchase of an expensive, seemingly ordinary product by investigating its nutritional value, which is a common and engaging content style.
Summary
The video features two women reviewing an expensive pack of bubblegum. They initially try the gum and find it to be ordinary, leading them to investigate the product's nutritional information on its website.
Structure
- 1Unboxing and initial reaction to the expensive bubblegum.
- 2Trying the bubblegum and finding it to be average.
- 3Investigating the product's website and nutritional information.
- 4Discovering the nutritional details and expressing surprise.
Product placement
The video shows a pack of bubblegum being reviewed, and then the product's website is accessed on a laptop.
On-screen text
Review ala-ala
Permen karet lima puluh ribu 🥺
Dibuka dengan sepenuh hati 🥺
Food vlogger 101:
Liatin teksturnya dulu bestiee 💅🏻
Eh sorry food vlogger ya?
Sama aja kayak bubblegum biasa dev 🙄
Ternyata zonk guyss 😩
Ga berhenti disitu, langsung kepoin websitenya wkwk
Oh gue tau yang ini nih 🥺
Penasaran kenapa sampe semahal itu sampe cek kandungan gizinya wkwk
(Sangat girl math sekali!) 🥺
Total fat 🥺
Kayaknya sih zero 🥺
Susah banget 🥺
Mungkin ini sehat deh kayaknya